We can assist in identifying the challenges and opportunities that are holding you back from achieving your desired results. We'll offer proven and innovative solutions while guiding the implementation of systems and processes to reduce cost of goods, labor and operational expenses while growing sales, increasing productivity and guests satisfaction that lead to more profits.
From brand ideation to construction and design oversight to menu development to on-site training and support, we can help you in virtually every aspect of getting your idea and restaurant off the ground and open.
with over 60+ combined years experience in the franchised restaurant space from both the franchisor and franchisee side, our consultants can assist you in strengthening your market position and maximize the operations within your group.
we can help you optimize your operations, strengthen your financials positions and assist in achieving your goals, whether that is maximizing a single unit or prepare for future growth.
We can help bring your vision and dreams to reality with assistance in every phase of a new start up. From branding to construction to design to menu and training, we can use our proven and successful systems to make your dream a reality.
Matthew A. Fox is a seasoned veteran in the hospitality industry,
whose career spans over 23 years. Armed with a degree in Political
Science, Public Communications, and Pre-Law, Fox started at the bottom
and worked his way through the ranks, with a fervent spirit and a
commitment to excellence. His journey has been marked by the creation
and operation of corporate, franchised, and independent restaurant
concepts, where his innovative approach and hands-on leadership have
earned him acclaim as a trailblazer in the field. Additionally, Fox expanded
his entrepreneurial horizons into the fitness sector, owning a gym that
aimed to foster community and promote wellness.
Throughout his career, Fox has served in various executive roles and on
boards, leveraging his expertise to contribute to the growth and success of
numerous organizations within the industry. Outside the realm of business,
Fox finds his greatest fulfillment in his role as a devoted husband to Ellen
and father of two, Evan and Madelyn. He cherishes the love and support of
his family, which serves as a constant source of inspiration in both his
personal and professional endeavors. With a blend of passion, resilience,
and a commitment to family values, Matthew A. Fox continues to make
strides in entrepreneurship while nurturing the bonds that matter most.
With a career in the food and beverage industry spanning almost 30
years, Michael has experience and expertise in operations, culinary
and procurement/purchasing. Michael started his career in up-scale
and fine dining kitchens and worked his way up to the Executive Chef
role. Michael worked in various sectors of the industry including
hotels, independent restaurants and contract food service
(College/Universities/Hospitals) before settling in with national brand
restaurants, with a focus for many years on emerging brands.
Michael has held the titles of Corporate Chef, Vice President of
Culinary and Purchasing, Vice President of Operations and Chief
Operating Officer. With a hands-on approach and a focus on team
building, Michael has been part of several successful and growing
brands within the casual dining, upscale breakfast and brunch and
bar focused brands.
Michael’s outside interest and passion for sports has led him to
becoming a full time sports official where he referees and umpires
high school and college basketball and softball.
AJ Baird brings 25 years of dedicated service in the restaurant industry, with a focus on quick casual dining. As an adept strategist, AJ is renowned for optimizing operational efficiency, ensuring consistent quality across multiple locations, and driving exponential growth in the quick casual space.
AJ fosters a culture of empowerment and teamwork, leveraging his extensive experience to navigate challenges and capitalize on opportunities in the dynamic restaurant landscape.
Beyond his professional endeavors, AJ actively contributes to industry associations and community initiatives, embodying his commitment to excellence both within and beyond the boardroom.
With over a 40 years career in the restaurant industry, Jan has demonstrated her ability to innovate and lead. Jan has served as CMO for national brands in the full-service segment with a focus in the
breakfast and brunch category.
Jan has been instrumental in driving brand growth, guest satisfaction and profitability through dynamic marketing strategies and execution. Jan, along with her husband,
are avid classic car collectors with over 20 vintage muscle cars.
Michael Fandel is an accomplished marketing professional with nearly 30 years of experience in franchise marketing. With a keen understanding of market trends, digital strategy, and creative promotions, Michael has successfully led campaigns that boost brand visibility, increase foot traffic, and maximize customer lifetime value and loyalty. As an agency owner, he is known for his innovative and consultative approach. He has helped several emerging brands grow and succeed through developing strong consumer marketing and franchise development marketing programs. His deep understanding of marketing and technology helps brands navigate the ever-changing landscape and makes marketing and tech work together effectively.